2025-09-23
Kuala Lumpur, 23 September 2025 – Lutosa made waves at FHM Malaysia 2025 with the official introduction of Cheezy Crunchies to the Malaysian market. This marked an exciting highlight of the exhibition, drawing strong interest from foodservice professionals, distributors, and visitors.
Cheezy Crunchies deliver a bold cheddar-style taste with an extra crispy bite, making them an irresistible snack for all ages. Conveniently bite-sized, they are designed for sharing, dipping, or enjoying on their own.
Beyond taste, Cheezy Crunchies also meet today’s growing demand for inclusive food choices. They are 100% vegan, plant-based, and Halal certified, making them suitable for a wide range of consumers including flexitarians, vegetarians, and vegans.
Cheezy Crunchies are not only delicious but also versatile for kitchens. They can be prepared in a fryer, oven, air fryer, or high-speed oven, making them a practical choice for cafés, restaurants, caterers, and quick-service outlets.
Visitors at FHM Malaysia 2025 were among the first in the country to experience Cheezy Crunchies, and the feedback was overwhelmingly positive. Many highlighted its unique flavor profile, convenient shape, and ability to complement a wide variety of menus.
Lutosa extends its gratitude to all partners and guests who visited the booth. With the success of this introduction, Cheezy Crunchies are set to become an exciting addition to Lutosa’s Crunchies range in Malaysia.
As Lutosa’s official partner in Malaysia, Starmax is proud to bring Cheezy Crunchies and other innovative potato products to the local market, continuing our commitment to deliver high-quality, delicious, and versatile food solutions.